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AI for Marketing and Product Innovation
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals;
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Market Oriented Product Innovation
thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a;
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Market Oriented Product Innovation
thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a;
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Superhuman Innovation
. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for;
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Collaborating with Customers to Innovate
effectiveness of new product development. The internet has created the problem of an increasing need for innovation in a context where information;
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Collaborating with Customers to Innovate
effectiveness of new product development. The internet has created the problem of an increasing need for innovation in a context where information;
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Innovation, Product Development and Commercialization
approach, and match technological innovation to market opportunities. Unlike other books on product development that limit their scope to the;
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Adoption of Innovation
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;
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Adoption of Innovation
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;
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Creating and Marketing New Products and Services
of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. Explaining how to manage;
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Developing New Functional Food and Nutraceutical Products
development Provides a streamlined approach for product development Addresses manufacturing and quality control challenges
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Innovation and Strategy
Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new;
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Data Analytics in Marketing, Entrepreneurship, and Innovation
choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental;
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Artificial Intelligence And Innovation Management
AI as a source of innovation both in terms of innovation within the field of AI itself (AI innovation) and in terms of how it enables or;
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Growing Business Innovation
Growing Business Innovation takes directors and corporate officers of success-driven businesses with defined innovation objectives on the;
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Practical AI for Business Leaders, Product Managers, and Entrepreneurs
innovation in all sectors of the economy for the foreseeable future. Practical AI for Business Leaders, Product Managers, and Entrepreneurs is a;
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Creativity in Product Innovation
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain;
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Creativity in Product Innovation
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain;
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Behavioral Competencies for Innovation
types of innovation (product, process, marketing, organizational and strategic innovation). It illustrates a classification of behavioral;
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Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to;
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The AI Marketing Canvas
framework for implementing what they term the AI Marketing Canvas. Their approach is based on research and interviews they conducted with leading;
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Using Artificial Intelligence in Marketing
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to;
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Behavioral Competencies for Innovation: Using Emotional Intelligence to Foster Innovation
types of innovation (product, process, marketing, organizational and strategic innovation). It illustrates a classification of behavioral;
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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics;
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AI Strategy for Sales and Marketing
strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer;
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