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Creating and Marketing New Products and Services

their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles;

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Smart Marketing With the Internet of Things

, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet;

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Creative Marketing For New Product And New Business Development

development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a;

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Marketing 3.0

lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the;

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The Marketing Yellow Pages

market products and services. Each new edition will contain additional resources and improved descriptions. "The Marketing Yellow Pages;

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Data Analytics in Marketing, Entrepreneurship, and Innovation

marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product;

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Strategic Marketing Management - Theory and Practice

identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new;

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Marketing Planning for Financial Services

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products;

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Strategic Marketing Management - The Framework, 10th Edition

and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new;

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Professional Services Marketing

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and;

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Entrepreneurial Marketing

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and;

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Sensory Marketing

creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product's or service's appeal. The book;

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Customers Now

interested in creating demand for your products and services, this double-pronged search/content attack can reinvigorate your internet marketing;

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Customers Now

interested in creating demand for your products and services, this double-pronged search/content attack can reinvigorate your internet marketing;

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A Primer on Consumer Behavior

, designing successful products and services, and for creating effective marketing programs. The focus of the book is on information likely to be;

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Sensory Marketing

creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product's or service's appeal. The book;

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Bottom of the Pyramid Marketing

to seriously market their products and services to poor consumers. However, as both academic and practitioner focus on BOP evolves, it;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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The experiential approach of consumption of products and services

interpretation of the experiential approach of consumption of products and services in the context of experiential marketing. Do all products provide;

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The 1-Page Marketing Plan

start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming;

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The 1-Page Marketing Plan

start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming;

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Entrepreneurial Marketing

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services;

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Entrepreneurial Marketing

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services;

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Services Marketing

Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the;

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Marketing Projects

Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger;

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Marketing Projects

Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger;

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