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Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues;

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Entrepreneurial Marketing

entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition;

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Entrepreneurial Marketing and International New Ventures

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The;

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Epistemological Attributions to Entrepreneurial Firms

This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve;

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Entrepreneurial Marketing

of the past 10 to 15 years. Entrepreneurial marketing is especially important for small, developing firms which have to consider emerging;

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Entrepreneurial Marketing

of the past 10 to 15 years. Entrepreneurial marketing is especially important for small, developing firms which have to consider emerging;

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Entrepreneurial Marketing

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services;

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Entrepreneurial Marketing

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services;

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Entrepreneurial Marketing

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and;

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Marketing for Entrepreneurs

Marketing for Entrepreneurs, 2nd Edition provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to;

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Management Entrepreneurial Marketing

Dieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter;

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Entrepreneurship Marketing

lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student;

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Entrepreneurial Marketing A Practical Managerial Approach

. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The;

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Entrepreneurial Marketing A Practical Managerial Approach

. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The;

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Marketing Management

and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive;

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Entrepreneurial Marketing

, dessen Produktangebot und die Kommunikation mit den Marktteilnehmern tragen elementar zu seiner Überlebensfähigkeit bei."Entrepreneurial;

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Retail Marketing Management

evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.;

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Architecting Enterprise

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author;

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Sport Entrepreneurship and Innovation

such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the;

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Sport Entrepreneurship and Innovation

such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the;

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Entrepreneurial Urban Regeneration

in entrepreneurial urbanism, supporting SMEs, city marketing and city branding? These are questions examined in this volume in an effort to provide an;

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Complete Library of Entrepreneurial Wisdom

The Complete Library of Entrepreneurial Wisdom covers business basics, including how to and how not to start your business; marketing;

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Entrepreneurial Marketing

Novel effectuation-based approach; bridging this new approach with traditional core marketing concep;...

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Entrepreneurial Marketing

Novel effectuation-based approach; bridging this new approach with traditional core marketing concep;...

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Data Analytics in Marketing, Entrepreneurship, and Innovation

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial;

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The Entrepreneurial Nutritionist [With Access Code]

Now in its Fourth Edition, The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or;

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Rethinking Marketing

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a what if? compass;

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