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Entrepreneurial Marketing A Practical Managerial Approach

that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and;

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Entrepreneurial Marketing A Practical Managerial Approach

that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and;

Vergelijkbare producten zoals Entrepreneurial Marketing A Practical Managerial Approach

Managing Startup Enterprises in Emerging Markets

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the;

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Principles of Marketing

This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the;

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Cultural Heritage Marketing

marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing;

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Entrepreneurial Marketing

Novel effectuation-based approach; bridging this new approach with traditional core marketing concepts, such as targeting/positioning and;

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Entrepreneurial Marketing

Novel effectuation-based approach; bridging this new approach with traditional core marketing concepts, such as targeting/positioning and;

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Entrepreneurial Marketing

pattern of growth of small entrepreneurial ventures, they emphasise the importance of making a clear distinction between: * managerial growth;

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Entrepreneurial Marketing

pattern of growth of small entrepreneurial ventures, they emphasise the importance of making a clear distinction between: * managerial growth;

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Marketing

concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach;

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Entrepreneurship Marketing

den of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more;

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Applied Marketing Research

A thorough and practical presentation of the different kinds of problems encountered in the application of marketing research methodology;

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Services Marketing

case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted;

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Services Marketing

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.;

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Services Marketing

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.;

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Services Marketing

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.;

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Services Marketing

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.;

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Services Marketing

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.;

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Retail Marketing Management

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the;

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Entrepreneurial Marketing for SMEs

of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.;

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Entrepreneurial Marketing

one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand;

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Entrepreneurial Marketing

one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand;

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Managing Service Firms

of marketing as a managerial practice. Skalen focuses in particular on the managerial research tradition and managerial practice referred to as service;

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Managing Service Firms

of marketing as a managerial practice. Skalen focuses in particular on the managerial research tradition and managerial practice referred to as service;

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Entrepreneurial Marketing

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and;

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Marketing for Hospitality and Tourism

THE most widely used Hospitality marketing book--this four-color leader is comprehensive and innovative, managerial and practical, state;

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Marketing for Hospitality and Tourism

THE most widely used Hospitality marketing book-this four-color leader is comprehensive and innovative, managerial and practical, state;

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