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'Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding;
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' and the manufacturers' perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are;
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A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the;
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Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a;
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This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research;
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management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role;
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series;
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series;
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the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications;
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topics and advanced concepts, this textbook is ideal for courses relating to channel marketing and retail management, as well as MBA courses on;
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Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing;
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The Retailing Book is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach;
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students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as;
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students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a;
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Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many;
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Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many;
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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices;
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can be an excellent substitute. Concepts & Cases in Retail & Merchandise Management, 2ND Edition takes the reader into the real world;
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The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the;
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This text provides a comprehensive introduction to Retail Marketing covering a wide range of types of retail organisation. It has a;
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First published in 2004, Retail Marketing is a valuable contribution to the field of Military & Strategic Studies.;
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First published in 2004, Retail Marketing is a valuable contribution to the field of Military & Strategic Studies.;
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manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates;
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Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many;
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Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many;
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Retail markteting, ook wel detailhandelsmarketing of detaillistenmarketing genoemd, wijkt dermate af van de algemene marketing;
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The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific;
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