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Retail and Channel Marketing

' and the manufacturers' perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are;

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Retail and Channel Marketing

Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity;

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Retail Marketing

the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel;

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Retail Marketing

the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel;

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Retail Marketing

. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co;

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Retail Marketing Strategy

making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail;

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Retail Marketing Strategy

making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail;

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The Retail Value Chain

illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel;

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Omni-Channel Retailing

Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and;

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Omni-Channel Retail and the Supply Chain

This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management;

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Channel Strategies and Marketing Mix in a Connected World

the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the;

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Channel Strategies and Marketing Mix in a Connected World

the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the;

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Multi-Channel Marketing Branding & Retai

in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and;

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Retail Marketing & Branding 2nd

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices;

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Retail Marketing

coherent structure, looking first at the nature of retail marketing, then at the environment, at consumer behaviour, segmentation and positioning;

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Retail Marketing Management

approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature;

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Retail Marketing

The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific;

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ISE Retailing Management

Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with;

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Mobile Marketing Channel

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or;

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Marketing Channel Strategy

channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set;

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Fundamentals of Retailing and Shopper Marketing

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an;

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Retail Marketing

The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing;

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Marketing and Retail Pharmacy

marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.;

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Relationship Building In Retail Setting

in running their store operations with effectiveness and efficiency. Identifying relationship marketing within the retail domain has been the major;

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Multi-Channel-Marketing

Grundlagen des Multi-Channel-MarketingsStrategisches Multi-Channel-Marketing: Analyse, Markt, StrategieOperatives Multi-Channel;

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International Retail Marketing

and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and;

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International Retail Marketing

and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and;

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