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Product Launch the Microsoft Way

, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline;

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Marketing Channel Strategy

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Retail and Channel Marketing

Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity;

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Mobile Marketing Channel

in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer;

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Multichannel Marketing Ecosystems

ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence;

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Channel Strategies and Marketing Mix in a Connected World

channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.;

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Channel Strategies and Marketing Mix in a Connected World

channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.;

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Multi-Channel-Marketing

Grundlagen des Multi-Channel-MarketingsStrategisches Multi-Channel-Marketing: Analyse, Markt, StrategieOperatives Multi-Channel;

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Dual-Channel Supply Chain Decisions with Risk-Averse Behavior

as channel selection, pricing, order quantity, manufacturer encroachment, greening strategy, consumer return policies, financing strategies;

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Multi-Channel-Marketing

multipler Absatzkanale. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen;

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Getting Multi-Channel Distribution Right

Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid;

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Multi-Channel-Marketing

Multi-Channel-Marketing is een boek van Alexandra Wilke;

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Retail and Channel Marketing

This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors;

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Marketing and Logistics Led Organizations

-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also;

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Retail Marketing Strategy

making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail;

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Retail Marketing Strategy

making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail;

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Multi-Channel-Marketing fur Startups. Eine kritische Auseinandersetzung

Multi-Channel-Marketing Fur Startups. Eine Kritische Auseinandersetzung is een boek van Nicki Wittenbecher;

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The Multichannel Challenge

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to;

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Multichannel Challenge

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to;

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Research Frontiers on the International Marketing Strategies of Chinese Brands

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy;

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Everywhere

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the;

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The Trans-Oceanic Marketing Channel

leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans;

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Transforming Your Go-to-Market Strategy

Strategy , Rangan shows how any member of a distribution channel can adopt this role and learn how to shape an effective, constantly evolving, and;

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Scenarios in Marketing

define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing;

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Marketing in Multi-Channel-Systemen

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The Channel Advantage

The first rigorous and definitive guide looking at the whole field of channel strategy Shows you how to evaluate new channels Uses real;

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