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The Trans-Oceanic Marketing Channel

trans-oceanic product flow the effectiveness of export marketing boards as channel leaders private enterprise, the chief agent;

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Marketing Channel Strategy

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to;

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Mobile Marketing Channel

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or;

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Multi-Channel-Marketing

Grundlagen des Multi-Channel-MarketingsStrategisches Multi-Channel-Marketing: Analyse, Markt, StrategieOperatives Multi-Channel;

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Retail and Channel Marketing

This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors;

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Retail and Channel Marketing

Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity;

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Multi-Channel-Marketing

multipler Absatzkanale. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen;

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Multi-Channel-Marketing

Multi-Channel-Marketing is een boek van Alexandra Wilke;

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The Globe Encircled and the World Revealed

. The material focuses on the beginnings of trans-oceanic expansion by the Iberian powers and on early encounters preceding patterns;

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Multichannel Marketing Ecosystems

ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence;

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Multi-Channel-Marketing fur Startups. Eine kritische Auseinandersetzung

Multi-Channel-Marketing Fur Startups. Eine Kritische Auseinandersetzung is een boek van Nicki Wittenbecher;

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Product Launch the Microsoft Way

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an;

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Channel Strategies and Marketing Mix in a Connected World

This book aims to revisit the traditional interaction between channel strategies and the marketing mix in a connected world;

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Channel Strategies and Marketing Mix in a Connected World

This book aims to revisit the traditional interaction between channel strategies and the marketing mix in a connected world;

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Email Marketing Rules

to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand.;

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Changing The Channel

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the;

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Changing the Channel

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the;

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Dual-Channel Supply Chain Decisions with Risk-Averse Behavior

marketing channels will cause conflict and competition between manufacturers and resellers. This raises the important question of how to make;

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Internets, Intranets, and Extranets

Get the most from your electronic marketing resources! Internets, Intranets, and Extranets: New Waves in Channel Surfing examines;

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Internets, Intranets, and Extranets

Get the most from your electronic marketing resources! Internets, Intranets, and Extranets: New Waves in Channel Surfing examines;

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The Bohemian Republic

Focusing on networks and borders as the central modes of analysis, this book charts for the first time Bohemia's cross-Channel;

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Multichannel Marketing

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Encouraging Participative Consumerism Through Evolutionary Digital Marketing

and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated;

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Channel Excellence

Channel Excellence reveals insights and provides guidance to leverage global partner networks. The author, Axel Schultze, has over 20 years;

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