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Channel Strategies and Marketing Mix in a Connected World

This book aims to revisit the traditional interaction between channel strategies and the marketing mix in a connected world;

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Channel Strategies and Marketing Mix in a Connected World

This book aims to revisit the traditional interaction between channel strategies and the marketing mix in a connected world;

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Research Frontiers on the International Marketing Strategies of Chinese Brands

international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the;

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Services Marketing Issues in Emerging Economies

to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.;

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Channel Excellence

experience in national and global channel development and built one of the largest high tech channels in the world. He describes 25 best practices;

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Marketing Channel Strategy

channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students;

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Marketing and Logistics Led Organizations

. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a;

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Marketing 2.0

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and;

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Marketing 2.0

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and;

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Changing The Channel

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the;

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Changing the Channel

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the;

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Retail and Channel Marketing

of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to;

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Social Media Marketing 2020

If You Want To Discover Specific Strategies and Tips to Crush Social Media Marketing, Build a Huge Instagram Following and Rapidly Grow a;

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Social Media Marketing 2020

If You Want To Discover Specific Strategies and Tips to Crush Social Media Marketing, Build a Huge Instagram Following and Rapidly Grow a;

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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

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Marketing Telecommunications Services

implementation instructions for marketing strategies in channel selection, entry, market segmentation, and pricing. The text also covers the;

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Researching Marketing Decisions: The Indian Context

statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers;

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The Trans-Oceanic Marketing Channel

leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans;

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Dual-Channel Supply Chain Decisions with Risk-Averse Behavior

traditional reselling marketing channels, manufacturers can easily open direct channels using a variety of digital marketing strategies. These new;

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Marketing Multifamily Housing with Integrated Marketing Strategies

Renters have unique needs and preferences and unique hot buttons connected to finding a home. IMS -- Integrated Marketing Strategies;

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Internets, Intranets, and Extranets

cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working;

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Internets, Intranets, and Extranets

cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working;

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Kellogg on Branding in a Hyper-Connected World

designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the;

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Multichannel Marketing Ecosystems

of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel;

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Start-up Marketing Strategies in India

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix;

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Advanced Digital Marketing Strategies in a Data-Driven Era

companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on;

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Contemporary Marketing Strategy

examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.;

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