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Marketing Telecommunications Services

market readiness, and increasing profitability in the telecommunications services marketplace. Coverage of fundamental marketing concepts;

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LTE Services

LTE (Long Term Evolution) is commonly marketed as 4G. LTE and LTE Advanced have been recognized by I;...

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Successful Service Design For Telecommunications

in increasingly competitive environments. The companies that survive and excel are those offering the most compelling range of products and services;

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Telecommunications Survival Guide, The

Internet services, power line-based systems, ISDN, and more. In straightforward, easy-to-follow language, author Pete Moulton demonstrates how;

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The Wto and Global Convergence in Telecommunications and Audio-Visual Services

telecommunications services and audiovisual services in a context of convergence. It is divided into three main parts. The first part analyses the current;

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Handbook of Services Marketing and Management

from our late friend and colleague, Eric Langeard-on topics important to services marketing and management. -James Heskett, Harvard Business;

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Digital Services in the 21st Century

Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;

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Practical Telecommunications and Wireless Communications

changed the equipment you purchase, the services you use, the providers you can choose, and the methods available for transporting data. Practical;

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Winning Telco Customers Using Marketing Databases

With telecommunications competition becoming more intense, it's clear that the telcos with the most ;...

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Telecommunications

The market for telecommunications networks and services is constantly changing. So is the regulatory approach. Technological progress;

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Slamming

, slamming has a negative impact on both consumers and suppliers of telecommunications services. Despite existing regulations to prevent such;

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Services Marketing Global Ed 7th

. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;

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Next Generation Telecommunications Networks, Services, and Management

Telecommunications Networks, Services, and Management guides the global industry and academia even further by providing an in-depth look at the current and;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Principles of Services Marketing

Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;

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Principles of Services Marketing

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition;

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Financial Services Marketing

Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;

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Managing Services Marketing

Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational;

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Telecommunications Pricing

to telecommunications services in other countries, and to numerous other industries including electricity, gas, rail and air transport, and;

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Telecommunications Pricing

to telecommunications services in other countries, and to numerous other industries including electricity, gas, rail and air transport, and;

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Marketing Of High-Technology Products And Innovations

Using a systematic approach grounded in empirical research, this text provides a framework for makin;...

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History of Telecommunications Technology

digital services), mobile/satellite/fiber transmission/Internet, and selected telecommunications history sites on the Internet. *Offering, as a;

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Services Marketing

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen;

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The Liberalisation of the Telecommunications Sector in Sub-Saharan Africa and Fostering Competition in Telecommunications Services Markets

technology is the main means through which the population in Uganda accesses telecommunications services. Greater emphasis should be placed on;

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