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Marketing of High-Technology Products and Innovations

need to successfully market high-tech products. Marketing of High-Technology Products and Innovations focuses on the unique;

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Marketing of High-Technology Products and Innovations

successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique;

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Marketing Of High-Technology Products And Innovations

environment. It covers such industries and contexts as telecommunications, information technology, biotechnology, and consumer electronics.;

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Handbook of Research on Effective Marketing in Contemporary Globalism

of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting;

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High-speed Rail

technology behind of China's high-speed rail network.In this book, the author mainly focusses on the innovations of products and processes;

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Managing and Marketing Technology

Managing and Marketing Technology proposes that strong management of a firms technology improves both the marketing potential of existing;

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Marketing High Technology

strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and;

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Marketing High Technology

Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's;

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Entrepreneurial Marketing

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services;

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Entrepreneurial Marketing

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services;

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Innovations in Technologies for Fermented Food and Beverage Industries

, non-diary probiotics, development of automatic fermenters, and packaging technology. Furthermore, it includes genetic engineering for;

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Taking Technology to the Market

With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more;

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7th International Symposium on High-Temperature Metallurgical Processing

The technology, operation, energy, environmental, analysis, and future development of the metallurgical industries utilizing high;

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Marketing Wireless Products

, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon;

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Marketing the Unknown

, Visiting Professor at Cranfield School of Management . the most detailed, accurate and pragmatic approach to emergent markets that I know. It;

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Food Packaging Technology

examines all aspects of packing technology that are relevant to the processing, preservation, and distribution of virtually all types of food. The;

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Strategic Marketing for High Technology Products

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction;

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Strategic Marketing for High Technology Products

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction;

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Innovation Equity

From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated;

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Innovation and Strategy

Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new;

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Principles of Marketing

Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering;

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Understanding and Designing Market Research

second edition has been completely revised and up-dated to include the implications of technology, how the increasing use and influence;

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Innovations in Fermentation and Phytopharmaceutical Technologies

path for academicians, researchers and scientists in the field of industrial fermentation technology and phytopharmaceutical production.;

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Capturing Customers.Com

From one of the most respected names in sales and marketing technology, "Capturing Customers.com" provides detailed explanations and useful;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From;

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Grounded Innovation

products. Drawing on case studies, the book looks at systematic ways to ground innovation in both technology and human needs, and it explores how;

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