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Managing and Marketing Technology

Managing and Marketing Technology proposes that strong management of a firms technology improves both the marketing potential of existing;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Service Management And Marketing

A service can be defined as any activity or benefit that one party can offer to another, which is essentially intangible and does not;

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$100,000+ Entrepreneur

resource that includes recommendations for such topics as marketing, developing client relationships, and technology. Original.;

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Events Marketing Management

event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology;

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Events Marketing Management

event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology;

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Management and Marketing - With Mini - Dictionary of 1000 Common Terms

In over 70 units Management and Marketing teaches the essential language and terminology in each of the following areas: managing;

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The New Marketing Era

in information technology and media and how their impact and effectiveness are influenced by age-old human behavior.;

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Managing the Global Enterprise

, organisational design, technology and operations.For undergraduate and postgraduate courses in managing the global enterprise, international management;

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Contemporary Marketing Strategy

innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book;

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Strategic Marketing

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive;

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Whisky

Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with;

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Managing Technology in the Hospitality Industry

Students will learn the basics of purchasing, implementing, maintaining, and effectively managing a variety of technology systems. The book;

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The Global Market

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives;

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Managing Social Media Practices in the Digital Economy

information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally;

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Managing Social Media Practices in the Digital Economy

information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally;

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Transforming New Technologies into Cash Flow

in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This;

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Defining, Measuring and Managing Consumer Experiences

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics;

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Marketing & Managing Tourism Destination

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing;

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Managing Services Marketing

behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;

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Marketing for Engineers, Scientists and Technologists

Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching;

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Understanding and Managing Customers

Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers;

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Marketing Perspectives

. Areas include some of the most significant and fast growing sectors of the developed economy, such as: * Digital marketing * The experience;

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Managing People and Organizations in Changing Contexts

, including contributions from management, organisational behaviour, HRM, strategy, marketing and reputation management, and technology. This text;

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Marketing Perspectives

. Areas include some of the most significant and fast growing sectors of the developed economy, such as: * Digital marketing * The experience;

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