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All Business is Local

the key to success even in todays advanced economy? Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are;

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Quelch's Gold

following three weeks, a drama played out involving the crew of the Charles, her commander, John Quelch, and the colonial governments;

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The Global Market

presence with the demands of the unglobal consumer who does not have a one size fits all need. Here, HBS Professors John Quelch and Deshpande;

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Under the Black Flag

South Seas. True stories of such notorious brigands as Captain Kidd and Edward (Blackbeard) Teach, as well as such lesser-known pirates as John;

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Consumers, Corporations, and Public Health

from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment;

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Keeping Customers

is dissatified. Contributors to Keeping Customers include Benson P. Shapiro, Theodore Levitt, John Quelch, James Heskett, and W. Earl Sasser, Jr.;

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Conversations with Marketing Masters

featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz;

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Underdog

We Brits are suckers for plucky losers, or so we're told. But more than this, we love to see a heroic upset. In Underdog!, Tim Quelch calls;

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Billy Bunter Of Greyfriars School

' lockers, chalking rude things on the blackboard, getting six of the best from Mr. Quelch, failing to turn up for cricket, scuffling with the local;

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Branding

Kotler, John Quelch, Al Ries and Ted Levitt. It includes a glossary of key concepts and a comprehensive resources guide. ExpressExec is a;

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The New Global Brands

Whether you think it's a sad state of affairs or an incredible opportunity, the fact is that not-for-profit agencies like Doctors Without;

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Billy Bunter's Postal Order

astray and Mr Quelch gets involved, triggering a sequence of hilarious and potentially catastrophic events. Thoroughly enjoyable listening for;

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Strategic Modelling and Business Dynamics

belong. John A. Quelch, Professor of Marketing, Harvard Business School, Former Dean of London Business School This text fills the gap between;

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Blueprint to a Billion

--researched and thoughtfully written book that quantifies the growth pattern of Americaa s highest growth companies. --Professor John Quelch, Senior;

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Smart Globalization

Narayandas, John A. Quelch, Gordon Swartz, Stephen E. Weiss, and George S. Yip.;

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Value Drivers

companiesa strategies. Professor John Quelch, Dean, London Business School Our business is founded on smart, independent thinking professionals;

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Value-Based Marketing 2nd

Wong - Aston Business School John Quelch - Harvard Business School Susan Hart - Strathclyde Graduate Business School (SGBS) Michael Baker;

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Building a Culture of Health: A New Imperative for Business

This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted;

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Bunter Does His Best

In February 1908, the first issue of The Magnet magazine was published. It contained the first appearance of a rotund fictional schoolboy;

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Compassionate Management of Mental Health in the Modern Workplace

outlining real-life solutions. The authors' approach posits managers as the chief mental health officers of their teams, offering both a science;

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Compassionate Management of Mental Health in the Modern Workplace

outlining real-life solutions. The authors' approach posits managers as the chief mental health officers of their teams, offering both a science;

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A Poetic Offering to John Greenleaf Whittier

A Poetic Offering to John Greenleaf Whittier is een boek van John Greenleaf Whittier;

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