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Value-Based Marketing 2nd

Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing;

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Foundations of Marketing Communications

communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book;

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Subscription Marketing

Subscription Marketing Move over, lead generation and lead nurturing. Marketing for subscription-based businesses requires another;

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Consumer Behaviour 2nd

customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition;

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Marketing Management

This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and;

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Value-Based Marketing

due to its unclear objectives and weak intellectual foundations.Value Based Marketing reformulates marketing, making its goals;

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Beyond Return on Investment

Beyond Return on Investment: Expanding the Value of Healthcare Information Technology, 2nd Edition this updated and revised edition;

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Beyond Return on Investment

Beyond Return on Investment: Expanding the Value of Healthcare Information Technology, 2nd Edition this updated and revised edition;

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Retail Marketing & Branding 2nd

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices;

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Strategic Marketing Management - The Framework, 10th Edition

This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value;

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Ventures Level 3 Value Pack (Student's Book with Audio Cd and Workbook with Audio Cd)

Ventures 2nd Edition is a six-level, standards-based ESL series for adult-education ESL. The Ventures 2nd Edition Level 3 Value Pack allows;

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Business Market Management

draw on the authors' extensive management practice and academic research. The Second Edition makes it easier to teach and use value-based;

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Marketing Value Metrics

value, but also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable;

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Marketing Tourism, Events and Food

. Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the;

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Marketing Tourism, Events and Food

. Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the;

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Authentic Content Marketing, 2nd Edition

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Ventures

Ventures 2nd Edition is a six-level, standards-based ESL series for adult-education ESL. The Ventures 2nd Edition Basic Value Pack allows;

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Subscription Marketing

How do marketers need to adjust when businesses shift to a subscription model? How can marketing increase revenues and add value to the;

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Dollarizing Differentiation Value

21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a;

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Public Sector Marketing

. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the;

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Marketing Strategies for Central and Eastern Europe

and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual;

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Ventures

Ventures 2nd Edition is a six-level, standards-based ESL series for adult-education ESL. The Ventures 2nd Edition Level 1 Value Pack allows;

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Marketing Due Diligence

new framework which shows how marketing systematically contributes to shareholder value based on three key questions- * Does the promised;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Added Value

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest;

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Added Value

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest;

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