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Marketing Strategies for Central and Eastern Europe

strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe;

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Marketing in Central and Eastern Europe

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the;

Vergelijkbare producten zoals Marketing in Central and Eastern Europe

International Marketing

expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate;

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Strategies of Multinationals in Central and Eastern Europe

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestle, Unilever;

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Marketing in the Emerging Markets of Central and Eastern Europe

The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting;

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Pollution Abatement Strategies in Central and Eastern Europe

region. In order to identify workable solutions, Pollution Abatement Strategies in Central and Eastern Europe investigates some of the leading;

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Pollution Abatement Strategies in Central and Eastern Europe

region. In order to identify workable solutions, Pollution Abatement Strategies in Central and Eastern Europe investigates some of the leading;

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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the;

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Lifelong Learning and the Roma Minority in Central and Eastern Europe

and the impact of these policy measures for Roma people in eight Central and Eastern European countries: Bulgaria, Croatia, Czech Republic;

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China's Relations with Central and Eastern Europe

and Eastern Europe. This book explores how this relationship is developing. It considers how China's links with Central and Eastern Europe fit;

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The Sustainable Marketing Concept in European SMEs

and Central - Eastern Europe. The book is a result of an international cooperation undertaken by leading researchers from Poland, Croatia, the;

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Strategic Business Marketing

, the EU, Pacific basin countries, NAFTA and Eastern Europe. Also special attention has been given to innovation strategies, ethics, negotiation;

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Financial Markets in Central and Eastern Europe

The countries of Central and Eastern Europe have been through a profound transition process for more than a decade now. The financial;

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Financial Markets in Central and Eastern Europe

The countries of Central and Eastern Europe have been through a profound transition process for more than a decade now. The financial;

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Transition in Asia & Eastern & Central Europe

; International Business Strategies Towards Economies in Transition: The Case of Japanese Multinationals in China and eastern Europe; FDI and the;

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Real Convergence in Central, Eastern and South-Eastern Europe

institutions in order to review key policy challenges for convergence in the region of central, eastern and south-eastern Europe. Contributions focus;

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Successfully Doing Business/ Marketing in Eastern Europe

demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students;

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Industries and Markets in Central and Eastern Europe

Eastern Europe. Its scope encompasses globalization, the business strategies of MNCs, agriculture, services and the dynamics of innovation. It;

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Market Entry and Operational Decision Making in East-West Business Relationships

studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a;

Vergelijkbare producten zoals Market Entry and Operational Decision Making in East-West Business Relationships

Market Entry and Operational Decision Making in East-West Business Relationships

studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a;

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Succeeding in Business in Central and Eastern Europe

In Central and Eastern Europe, the 'Old Europe' of cobblestones co-exists with mobile phones, horse carts fight for road space with cars;

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Globalization and the State in Central and Eastern Europe

economy. It compares the different policies and national strategies adopted by key Central and Eastern European states, including the Czech;

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Globalization and the State in Central and Eastern Europe

economy. It compares the different policies and national strategies adopted by key Central and Eastern European states, including the Czech;

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The Reuniting of Europe

1993, endorsed for the first time the membership aspirations of the recently democratized countries of Central and Eastern Europe. This;

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The Reuniting of Europe

1993, endorsed for the first time the membership aspirations of the recently democratized countries of Central and Eastern Europe. This;

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Innovations in Public Management

The recent shift away from reactive to creative public policy management has caused considerable problems in Central and Eastern Europe;

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Financial & Macroeconomic Dynamics in Central & Eastern Europe

the Bayesian methodology. This book consists of a selection of essays on relevant topics for current and future issues for Central and Eastern;

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