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Value-Based Marketing 2nd

Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing;

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Subscription Marketing

Subscription Marketing Move over, lead generation and lead nurturing. Marketing for subscription-based businesses requires another;

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Marketing Management

This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and;

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Value-Based Marketing

due to its unclear objectives and weak intellectual foundations.Value Based Marketing reformulates marketing, making its goals;

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Strategic Marketing Management - The Framework, 10th Edition

This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value;

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Business Market Management

draw on the authors' extensive management practice and academic research. The Second Edition makes it easier to teach and use value-based;

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Marketing Value Metrics

value, but also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable;

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Subscription Marketing

How do marketers need to adjust when businesses shift to a subscription model? How can marketing increase revenues and add value to the;

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Dollarizing Differentiation Value

21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a;

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Public Sector Marketing

. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the;

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Marketing Due Diligence

new framework which shows how marketing systematically contributes to shareholder value based on three key questions- * Does the promised;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Added Value

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest;

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Added Value

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest;

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Services Marketing

create value for identified target markets. An analytical learning approach, based on applying established and evolving services marketing;

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Marketing In Creative Industries

a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value;

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Adding Value to Marketing

remains a perennial problem for many Marketing Managers. Adding Value to Marketing examines the various challenges facing marketers today;

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A Practitioner's Guide to Account-Based Marketing

glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important;

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A Practitioner's Guide to Account-Based Marketing

glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important;

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Value in Marketing

The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to;

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LocationBased Marketing

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing;

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30-Minute Website Marketing

Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value;

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Innovation in Marketing

Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective;

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Managing Customers for Profit

. This book explains how to understand and use the single most important metric: the customer lifetime value metric. Customer Lifetime Value (CLV;

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Marketing

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating;

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Marketing

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating;

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