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Innovation in Marketing

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products;

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Innovation in Marketing

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.

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Data Analytics in Marketing, Entrepreneurship, and Innovation

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial;

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Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;

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Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;

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Technology and Innovation for Marketing

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy;

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Technology and Innovation for Marketing

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy;

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International Marketing in Fast Changing Environment

in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Corporate Innovation (RLE Marketing)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It;

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Strategic Innovative Marketing

marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics;

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Sport Entrepreneurship and Innovation

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics;

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Sport Entrepreneurship and Innovation

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics;

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Marketing Innovation 2021

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Winning At Innovation

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so;

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Winning At Innovation

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so;

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Innovation in Marketing

establishments adapt to the different strategies of marketing, with the hope of making landmark strides in development. Innovation is among the key moves;

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Disciplinary Perspectives on Innovation

While innovation has emerged as a crucial topic, it remains a phenomenon and not an academic discipline. Just as for the more general theme;

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Growing Business Innovation

Growing Business Innovation takes directors and corporate officers of success-driven businesses with defined innovation objectives on the;

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Innovation and Strategy

Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new;

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Marketing in Evolution

examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.;

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Innovation und digitales Marketing als Instrumente des Krisenmanagements

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Innovation and digital marketing as crisis management tools

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AI for Marketing and Product Innovation

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals;

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Market Oriented Product Innovation

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a;

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Market Oriented Product Innovation

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a;

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