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Value in Marketing

The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to;

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Value-Based Marketing 2nd

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to;

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Subscription Marketing

skill set: customer value nurturing. Because in a business using subscriptions, you're just getting started when someone becomes a customer.

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Marketing

Marketing for Tougher Times; Creating Value by Improving Marketing Return on Investment; Consumer Segmentation; A Call to Action; The Influence of a;

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Value-Based Marketing

A seminal work - reformulating marketing around creating shareholder value.For the first time, marketing is integrated with the;

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Principles of Marketing

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing;

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Marketing Management

This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and;

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Building Value through Marketing

Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not;

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Building Value through Marketing

Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not;

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Marketing Value Metrics

This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a;

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Creating Customer Value Through Strategic Marketing Planning

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies;

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Creating Customer Value Through Strategic Marketing Planning

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies;

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Marketing Management

in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value;

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Entrepreneurial Marketing

Just as society has realised the value of entrepreneurs, so entrepreneurs are gradually realising the value of strategic marketing. In this;

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Entrepreneurial Marketing

Just as society has realised the value of entrepreneurs, so entrepreneurs are gradually realising the value of strategic marketing. In this;

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Principles of Marketing

of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers;

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Subscription Marketing

How do marketers need to adjust when businesses shift to a subscription model? How can marketing increase revenues and add value to the;

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Marketing

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and;

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Principles of Marketing, plus MyMarketingLab with Pearson eText, Global Edition

make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles;

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Marketing

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating;

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Marketing

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating;

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Marketing An Introduction Plus MyMarket

eText. For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value;

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Value-Ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions

intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Business Market Management

of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer;

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Marketing Management

four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book;

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