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Value-Ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions

experience and academic research the authors show how to create value across the entire marketing and sales value chain - not only get a new customer;

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Creating and Delivering Your Value Proposition

quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and;

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Creating and Delivering Your Value Proposition

quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and;

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Account-Based Growth

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning;

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Account-Based Growth

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning;

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Quality Sales Through Measurable Management

interest and value to readers with a Sales and Marketing background.;

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Competitive Advantage of Customer Centricity

, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the;

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Marketing

customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows;

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Marketing

customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows;

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Building the Value Machine

functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit;

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The 5 Rules of Megavalue Selling

Why are salespeople struggling to differentiate from competitors and communicate customer value? What makes them miss annual sales targets;

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The Prime Solution

organization connected to the customer: R&D, marketing, sales, and service. This practical, whole solutions approach has been used with astonishing;

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Dollarizing Differentiation Value

started and for using dollarization in go-to-market strategies. Reading this book will change the way you manage your customer value propositions;

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Marketing

text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building;

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Malcolm McDonald on Value Propositions

proposition, and gain understanding of how it can be used to deliver and communicate value.;

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Strategic Sales and Strategic Marketing

deliver value to profitable customers. This topic is of major relevance to scholars in both the sales and marketing domains, and this relevance;

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The Oxford Handbook of Strategic Sales and Sales Management

, creatingdelivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from;

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Principles of Marketing

of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers;

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Value Merchants

techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you;

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Marketing

Management: PRM Gains New Lease of Life; Mass Customisation and Personalisation: One-to-One Customer Approach on a Mass Scale; Strategic Creation;

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Principles of Marketing, plus MyMarketingLab with Pearson eText, Global Edition

make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles;

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Focusing on Your Customer

and refine a process for delivering extraordinary value to your customers;

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Building a Successful Selling Organization

to improve strategic account management, ensure client alignment, and deliver convincing client value. Sales leaders who adopt the strategies;

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The Profitable Consultant

is specifically designed for independent business consultants and coaches, serving as a common set of rules to grow their practice, deliver more value and;

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Creating Customer Value Through Strategic Marketing Planning

, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing;

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Creating Customer Value Through Strategic Marketing Planning

, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing;

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Aligning Strategy and Sales

Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals;

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