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and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their;
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Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are;
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A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to;
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. Snappy and succinct, Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide;
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Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value;
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Zie omschrijving op de achterzijde van het boek. ( foto ) ;...
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, how the Internet and websites operate, and various ways websites get attacked. Author Malcolm McDonald explores common attacks like SQL;
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Value proposition, an old concept, is taking on new significance in today's innovation-driven environment. Business focus has shifted from;
Vergelijkbare producten zoals Maximizing Value Propositions to Increase Project Success Rates
Value proposition, an old concept, is taking on new significance in today's innovation-driven environment. Business focus has shifted from;
Vergelijkbare producten zoals Maximizing Value Propositions to Increase Project Success Rates
On Reduplication is a study of the logical properties of reduplicative propositions, that is, of propositions having qualifications, like;
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. Malcolm McDonald, Stan Maklan and Peter Mouncey introduce strategic marketing planning and then describe in detail the key steps in the modelling;
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make concepts easy to understand. Malcolm McDonald and Mike Meldrum have simplified the discipline of marketing by translating jargon and;
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A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used;
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Der internationale Lehrbuchklassiker zum prüfungs- und berufsvorbereitenden Lernen für Studierende i;...
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principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter;
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business safely toward the future. Paramount to their success is the ability to identify, formulate, assess and communicate value propositions to;
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existence. The book explores the centrality of McGrath's theology in the development of his views on spirituality. McGrath does not approach;
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the Introduction Pricing based on customer value is a pillar of modern marketing. This book proposes practical and real-life actions;
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Defining the value in health care and elaborating appropriate value-propositions for health care beneficiaries poses numerous empirical and;
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, Sherman Alexie, Woody Allen, Douglas Coupland, Jonathan Safran Foer, Bill Hicks, David Mamet, and Philip Roth, McDonald shows how American;
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will get on the superior value that you deliver. Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel;
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connection between poetry and violence? In this controversial and original study, the Northern Irish poet and critic Peter McDonald examines the;
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This book explains the collaboration between just-in-time systems and Euro-Japanese industry. It is of some value to businessmen on both;
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