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Malcolm McDonald on Key Account Management
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are;
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Key Account Plans
unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the;
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Key Account Plans
unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the;
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Malcolm McDonald on Marketing Planning
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to;
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The Complete Marketer
marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into;
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Successful Key Account Management In A Week
Key account management just got easier 'This little book is a real gem' Professor Malcolm McDonald Key account management;
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Malcolm McDonald on Marketing Planning
. Snappy and succinct, Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide;
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Malcolm McDonald on Value Propositions
and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their;
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Alles over opblaasboten
Zie omschrijving op de achterzijde van het boek. ( foto ) ;...
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Web Security For Developers
, how the Internet and websites operate, and various ways websites get attacked. Author Malcolm McDonald explores common attacks like SQL;
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Key Account Management in Business-to-Business Markets
account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key;
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Marketing Plans Complete Gde In Pictures
principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter;
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Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that;
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Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that;
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Key Account Management
/>* A hugely practical approach with exercises allowing managers and students to build a plan for a real key account* Although based on a;
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Teamwork in Multiprofessional Care
, including perspectives from research, from management ideas and from professional writings. Each chapter contains a concise account of new ideas;
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Implementing Key Account Management
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional;
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Key Account Management and Planning
clarifying figures. Special chapters are devoted to partnering with key accounts and in-depth information on global key account management, an;
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Marketing Value Metrics
. Malcolm McDonald, Stan Maklan and Peter Mouncey introduce strategic marketing planning and then describe in detail the key steps in the modelling;
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Challenging Social Work
Taking account of the political, economic and cultural changes that have impacted on social work over recent years, this book explores the;
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Key-account management
Wat is het belang van key-account management voor uw organisatie? Hoe selecteren we eigenlijk key-accounts? Hoe ontwikkelen we key-relaties;
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Account Management Key- Strategic- and Global Account Management
The research project contains three books.The first one will give an overview on the current Account management (Key;
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Management Accounting in Public Service Decision Making
Radical changes to public service delivery have swept across many regions of the world. Management accounting methods are vital to support;
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Management Accounting in Public Service Decision Making
Radical changes to public service delivery have swept across many regions of the world. Management accounting methods are vital to support;
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Excellence in Key Account Management
Excellence in Key Account Management is een boek van Christian Belz;
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