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Focusing on Your Customer

value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to: - Understand the service-profit;

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How to Market to People Not Like You

, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How;

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Customer-Centric Marketing

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new;

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Master Data Management In Practice

managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning;

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Authority Guide to Engaging Your People

This Authority Guide addresses how businesses can increase their performance, productivity and customer/staff satisfactionthrough focusing;

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Ignore Your Customers (and They'll Go Away)

leaders, brings you with him on hands-on adventures assessing and transforming customer service in a variety of industries. In Ignore Your;

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Who Stole My Customer?

Who's stealing your customers? Why is it happening? How can you stop it? These are the toughest questions facing virtually every enterprise;

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Choose Your Customer

automation they use Support your chosen customers' diverse and rapidly evolving needs to accelerate profitability and growth Focus on your real;

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That's Customer Focus!

Customer-Focused. It provides detailed, step-by-step instructions on what you need to do to create customer focus throughout your entire;

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Customer Service Management Training 101

Becoming a great customer service manager requires an intentional focus on skills beyond those required for exemplary customer service;

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Transform Customer Experience

products, online to in-person, small-scale to multinational, your customers’ loyalty depends on how you interact with them. Transform Customer;

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Winning at Social Customer Care

Haters: How to Embrace Complaints and Keep Your CustomersSocial media has changed customer service forever. It has shifted power from;

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Winning Customer Centricity

(one for each week of the year), this book accompanies you on your journey to increased customer centricity. Its unique approach enables you to;

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Winning Customer Centricity

(one for each week of the year), this book accompanies you on your journey to increased customer centricity. Its unique approach enables you to;

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Chief Customer Officer 2.0

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has;

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More Loyal Customers

could be on your way to increased customer loyalty tomorrow!;

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Customer-Driven Transformation

organizational change to translate your vision into compelling services that will delight your customers. How did companies like Netflix, Airbnb and Uber;

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Humanoid Service Robots

customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and;

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Powerful Marketing Memos

, and entrepreneurs tips on the key marketing topics that will help you grow your businesses, retain customers, and build your corporate brands;

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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer;

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The Secrets of Success in Selling

results * Communicate more effectively * Build stronger customer relationships * Create long-term rewards for you, your business, your team;

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Customer Service and Social Media

give you guidance on how to best use social media to enhance your customers experience. It covers the do's and don'ts for social media. Things;

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The Customer Centricity Playbook

discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer;

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Customer Experience Book

use customer experience tools in your business - step by step guides on how to use CX metrics and how to learn from them Alongside;

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Listen Up!

There's one voice that matters more than any other: the voice of the customer. Learn how to fully understand the number one source of your;

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Customer Relationship Marketing

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from;

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Customer Relationship Marketing

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from;

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