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Principles of Services Marketing 5th Edition is an ideal introduction to this key marketing topic. Updated to include the most current;
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Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver;
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Designed to provide an introduction to the fundamental principles and practices of marketing.;
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Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;
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Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an;
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Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;
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The third European edition of this classic text has been updated with the latest ideas in marketing ;...
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Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use;
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