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Quelch's Gold

In May 1704, an 80-ton brigantine under Captain John Quelch slipped into the cove at Marblehead, Mass. carrying Brazilian sugar, hides;

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All Business is Local

the key to success even in todays advanced economy? Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are;

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The Global Market

presence with the demands of the unglobal consumer who does not have a one size fits all need. Here, HBS Professors John Quelch and Deshpande;

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Underdog

We Brits are suckers for plucky losers, or so we're told. But more than this, we love to see a heroic upset. In Underdog!, Tim Quelch calls;

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Under the Black Flag

Quelch, Christopher Scudamore, and Erasmus Peterson.;

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Consumers, Corporations, and Public Health

The public health footprint associated with corporate behavior has come under increased scrutiny in ;...

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Billy Bunter Of Greyfriars School

' lockers, chalking rude things on the blackboard, getting six of the best from Mr. Quelch, failing to turn up for cricket, scuffling with the local;

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The New Global Brands

Whether you think it's a sad state of affairs or an incredible opportunity, the fact is that not-for;...

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Conversations with Marketing Masters

featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz;

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Billy Bunter's Postal Order

astray and Mr Quelch gets involved, triggering a sequence of hilarious and potentially catastrophic events. Thoroughly enjoyable listening for;

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Keeping Customers

is dissatified. Contributors to Keeping Customers include Benson P. Shapiro, Theodore Levitt, John Quelch, James Heskett, and W. Earl Sasser, Jr.;

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Branding

Kotler, John Quelch, Al Ries and Ted Levitt. It includes a glossary of key concepts and a comprehensive resources guide. ExpressExec is a;

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Bunter Does His Best

Quelch always has his gimlet eye upon them all...Read by award-winning British stage, television and voice actor, Martin Jarvis.;

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Blueprint to a Billion

--researched and thoughtfully written book that quantifies the growth pattern of Americaa s highest growth companies. --Professor John Quelch, Senior;

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Smart Globalization

Narayandas, John A. Quelch, Gordon Swartz, Stephen E. Weiss, and George S. Yip.;

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Value Drivers

companiesa strategies. Professor John Quelch, Dean, London Business School Our business is founded on smart, independent thinking professionals;

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Handbook of Marketing Strategy

. Jocz, K.L. Keller, R.A. Kerin, V. Kumar, M.B. Leiberman, V. Mittal, D.B. Montgomery, T.P. Novak, R.W. Palmatier, J.A. Quelch, B. Rajan, J.S;

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Handbook of Marketing Strategy

. Jocz, K.L. Keller, R.A. Kerin, V. Kumar, M.B. Leiberman, V. Mittal, D.B. Montgomery, T.P. Novak, R.W. Palmatier, J.A. Quelch, B. Rajan, J.S;

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Value-Based Marketing 2nd

Wong - Aston Business School John Quelch - Harvard Business School Susan Hart - Strathclyde Graduate Business School (SGBS) Michael Baker;

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Building a Culture of Health: A New Imperative for Business

This ambitious volume sets out to understand how every company impacts public health and introduces ;...

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Strategic Modelling and Business Dynamics

belong. John A. Quelch, Professor of Marketing, Harvard Business School, Former Dean of London Business School This text fills the gap between;

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Compassionate Management of Mental Health in the Modern Workplace

This proactive guide brings the relationship between work life and mental well-being into sharp focu;...

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Compassionate Management of Mental Health in the Modern Workplace

This proactive guide brings the relationship between work life and mental well-being into sharp focu;...

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Marketing Genius

than ever, and how to achieve it for business and personal success -Professor John Quelch, Professor of Business Administration at Harvard;

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Leading Strategic Change in an Era of Healthcare Transformation

leaders. - John A. Quelch, Charles Edward Wilson Professor of Business Administration at Harvard Business School There are several lifetimes;

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