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Marketing Wireless Products

Marketing Wireless Products provides a comprehensive insight into the world of wireless technology m;...

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Consumer Protection in an Age of Technological Transformation

This is a time of extraordinary change: technology is transforming interpersonal and business commun;...

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your stude;...

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with th;...

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Understanding Marketing

Understanding Marketing A European Casebook Understanding Marketing has been written by marketing le;...

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Fixed-Mobile Wireless Network Convergence

Do you need to understand the solutions that allow multimedia communications between mobile networks;...

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Mobile Marketing Channel

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an;...

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Wireless Communication Standards

Wireless Communications Standards: A Study of IEEE 802.11, 802.15, and 802.16 is one of the latest b;...

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Management of Cultural Products

An integrated approach to investigate, create and propose a model for the value creation of cultural;...

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Industrial Products

Author Jansson merges different perspectives and ideas into a powerful theory on international marke;...

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Mobile Networking with WAP

This title looks at the wireless application protocol and discusses effective strategies and marketi;...

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Wireless Access Networks

Wireless provides a means for effective, efficient and rapid deployment of new access networks in ar;...

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The Marketing Yellow Pages

"The Marketing Yellow Pages" contains online marketing and business resources to help small business;...

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Sensory Marketing

What is sensory marketing and why is it interesting and also important? Krishna defines it as marke;...

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Wireless AI

With this groundbreaking text, discover how wireless artificial intelligence (AI) can be used to det;...

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Entrepreneurial Marketing

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial b;...

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Contemporary Marketing Mix for the Digital Era

Effective marketing is necessary for the success of a product, service, or business and with the per;...

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Sensory Marketing

What is sensory marketing and why is it interesting and also important? Krishna defines it as marke;...

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Fashion Marketing

Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions;...

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Entrepreneurial Marketing

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesse;...

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Entrepreneurial Marketing

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesse;...

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The Essential Guide to Wireless Communications Applications

Now, the #1 non-technical guide to next-generation wireless applications has been fully updated for ;...

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Marketing Words of Wisdom

Ideal for marketing professionals, non-marketers, business executives, and entrepreneurs, Marketing ;...

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Marketing perishable farm products

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Developing New Functional Food and Nutraceutical Products

Developing New Functional Food and Nutraceutical Products provides critical information from con;...

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Creative Marketing For New Product And New Business Development

New products and new business development require innovative, creative marketing solutions in order ;...

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Short-range Wireless Communication

Short-range Wireless Communication, Third Edition, describes radio theory and applications for wirel;...

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