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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

Vergelijkbare producten zoals Sensory Marketing

Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

Vergelijkbare producten zoals Sensory Marketing

Sensory Marketing

What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers' senses;

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Sensory Marketing

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization;

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Sensory Marketing

What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers' senses;

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Sensory Marketing

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques;

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Sensory Marketing

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques;

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Olive Oil Sensory Science

, which benefit from a clear understanding of the sensory aspects of foods, as well as adequate sensory techniques for testing them. Recently;

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Neuromarketing in Action

, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification;

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Neuromarketing in Action

, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification;

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Time-Dependent Measures of Perception in Sensory Evaluation

Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the;

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The Sensory Evaluation of Dairy Products

The Sensory Evaluation of Dairy Products, Second Edition is for all who seek a book entirely devoted to sensory evaluation of dairy;

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The Sensory Evaluation of Dairy Products

The Sensory Evaluation of Dairy Products, Second Edition is for all who seek a book entirely devoted to sensory evaluation of dairy;

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Brand Sense

evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base;

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Guidelines for Sensory Analysis in Food Product Development and Quality Control

Sensory testing has been in existence ever since man started to use his senses to judge the quality and safety of drinking water and;

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Body of Truth

biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for;

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Brand esSense

expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory;

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Right Sensory Mix

Berry-AMA Book Prize FINALIST 2011! The Right Sensory Mix is one of the four best marketing books in 2011 according to the American;

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Customer Sense

For years, marketers have been experimenting with the senses and sensory experiences to create better perceptions of their;

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Consumer and Sensory Evaluation Techniques

Practical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and;

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The Psychology of Design

cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other;

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The Psychology of Design

cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other;

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Brand Sense

first time how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows;

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Sensory Processing 101

understanding of sensory processing and the body's sensory systems. You may have heard of Sensory Processing Disorder, but this book is designed to help;

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Analyzing Sensory Data with R

Choose the Proper Statistical Method for Your Sensory Data Issue Analyzing Sensory Data with R gives you the foundation to analyze and;

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Creating Sensory Smart Classrooms

Creating Sensory Smart Classrooms introduces educators to the foundations of sensory processing and offers tools to meet the wide variety;

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