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The National Platform of Common Sense

National Platforms...by abandoning the notion of "political correctness" and applying his own irreverent brand of satirical humor, the Common Sense;

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The Brand Book

Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone;

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Brand Sense

is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will;

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Brand esSense

Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding;

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Brand Admiration

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful;

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Digital Branding

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your;

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Digital Branding

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your;

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Brand Sense

affect the creation of brands, Brand Sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty;

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Marketing Semiotics

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a;

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Building Your Brand

Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get??* Can everyone;

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Brand Sense

A treasury of ideas for bringing new life to your brands, and the cases are truly compelling . . . should be read by everyone involved;

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The (Un)Common Sense of Advertising

is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements;

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BRAND NOW

effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand. Brand;

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Brand Now

effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand. Brand;

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Aaker on Branding

Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands;

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Concise Dictionary of Environmental Engineering

, including technical terms, abbreviations, and product/process trademarks and brand names. It helps you make sense out of technical reports and;

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Concise Dictionary of Environmental Engineering

, including technical terms, abbreviations, and product/process trademarks and brand names. It helps you make sense out of technical reports and;

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Brand Babble

Brand Babble: Sense and Nonsense about Branding is about both the good news and the bad news of branding. And, it's vitally important;

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Brand Mascots

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos;

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The Fashion Lover's Guide to Incredible Bargains

Everyone loves a bargain, and with todays exorbitantly priced designer and brand name clothing, it makes sense that consumers want, and;

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Personal Branding 101

careers as a brand by itself. Todays personal branding concept revolves around packaging yourself suitably to meet and exceed the expectations;

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The Rational Homo Psychologicus

we are not, lays the foundation for our decisions on profits and stakeholder relationships. The author, a veteran brand strategy;

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Travels Into Bokhara

British Government in what was to become known as the 'Great Game'. His account of these travels was a bestseller in its day and this brand new;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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