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Mastering Fashion Marketing

the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to;

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Fashion Marketing and Communication

fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice;

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Fashion Marketing and Communication

fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice;

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Marketing Fashion - Portfolio

Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development;

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Destination Marketing of Antwerp

Fashion and tourism have a long connection and they contribute to each other's development. Fashion events, organized in the major fashion;

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Fashion Marketing 3rd

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success;

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Fashion Marketing & Merchandising

Fashion Marketing & Merchandising motivates students to examine the business aspects of the fashion world and the career opportunities;

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Fashion Marketing

Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Fashion Marketing

Marketing is a firmly established element of most fashion and clothing courses. This book was written to satisfy students' requirements and;

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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers;

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Fashion Marketing

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion;

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Social Media for Fashion Marketing

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing;

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Digital Fashion Marketing

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Career Opportunities in the Fashion Industry

In 2005, Americans spent some $181 billion on fashion and apparel, according to the NPD Group, an international marketing information;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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Careers in the Fashion Industry

CAREERS IN THE FASHION INDUSTRY is a glossary style guide to careers in the fashion world from industry veteran Tamiko White. This overdue;

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How to Be a Fashion Designer

A behind-the-scenes look at fashion design explains the fundamental concepts of the art and business by providing both a creative and a;

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How to Start a Clothing Company - Deluxe Edition Learn Branding, Business, Outsourcing, Graphic Design, Fabric, Fashion Line Apparel, Shopify, Fashion, Social Media, and Instagram Marketing

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Retail Marketing Theory In Fashion Retailing Context

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Marketing communication strategies for fashion brands and measurements of efficiency

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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

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The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;

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Luxury Fashion Branding: Trends, Tactics, Techniques

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques;

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Teenagers as Customers

globalisation, the young fashion business faces a challenging economic situation. Moreover, the consolidation of a buyer's market calls for adjustment;

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Advanced Fashion Technology and Operations Management

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new;

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