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Social Media for Fashion Marketing

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing;

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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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Advanced Fashion Technology and Operations Management

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new;

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The Art of Digital Marketing for Fashion and Luxury Brands

, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some;

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Digitalization in the Luxury Fashion Industry

. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel;

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Digitalization in the Luxury Fashion Industry

. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel;

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Mastering Fashion Marketing

the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to;

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Fashion Marketing and Communication

fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice;

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Fashion Marketing and Communication

fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice;

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The Fashion Brand Guide to Holiday Sales & Marketing Planning at Any Time of the Year

This book is for fashion brands who need to develop a digital and direct marketing strategy for the holidays. Did you know you could make;

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Marketing Fashion - Portfolio

Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development;

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Destination Marketing of Antwerp

Fashion and tourism have a long connection and they contribute to each other's development. Fashion events, organized in the major fashion;

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Fashion Marketing 3rd

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success;

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Fashion Marketing & Merchandising

Fashion Marketing & Merchandising motivates students to examine the business aspects of the fashion world and the career opportunities;

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Business Models and ICT Technologies for the Fashion Supply Chain

, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and;

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Fashion Marketing

Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Fashion Management

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first;

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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Fashion Marketing

Marketing is a firmly established element of most fashion and clothing courses. This book was written to satisfy students' requirements and;

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Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;

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Digital Marketing

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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