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the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to;
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The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice;
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fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice;
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fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice;
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Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development;
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Fashion and tourism have a long connection and they contribute to each other's development. Fashion events, organized in the major fashion;
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'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success;
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Fashion Marketing & Merchandising motivates students to examine the business aspects of the fashion world and the career opportunities;
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Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences;
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that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;
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that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;
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Master the latest marketing tools and trends Marketing strategies are evolving faster than ever befo;...
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Marketing is a firmly established element of most fashion and clothing courses. This book was written to satisfy students' requirements and;
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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers;
Vergelijkbare producten zoals Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion;
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Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing;
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In 2005, Americans spent some $181 billion on fashion and apparel, according to the NPD Group, an international marketing information;
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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;
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CAREERS IN THE FASHION INDUSTRY is a glossary style guide to careers in the fashion world from industry veteran Tamiko White. This overdue;
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Mastering Management behandelt vele facetten van management: van algemeen tot internationaal managem;...
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A behind-the-scenes look at fashion design explains the fundamental concepts of the art and business by providing both a creative and a;
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Vergelijkbare producten zoals How to Start a Clothing Company - Deluxe Edition Learn Branding, Business, Outsourcing, Graphic Design, Fabric, Fashion Line Apparel, Shopify, Fashion, Social Media, and Instagram Marketing
Vergelijkbare producten zoals Retail Marketing Theory In Fashion Retailing Context
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