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The Art of Digital Marketing for Fashion and Luxury Brands

the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Luxury and Fashion Marketing

and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;

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Luxury and Fashion Marketing

and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;

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Fashion Marketing and Communication

, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners;

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Fashion Marketing and Communication

, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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The Fashion Business

* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the;

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The Fashion Business

* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the;

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The Fashion Brand Guide to Holiday Sales & Marketing Planning at Any Time of the Year

This book is for fashion brands who need to develop a digital and direct marketing strategy for the holidays. Did you know you could make;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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The Artification of Luxury Fashion Brands

of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at;

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The Artification of Luxury Fashion Brands

of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at;

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Integrated Marketing Communication

for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative;

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Integrated Marketing Communication

for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Neuromarketing in Action

, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.;

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Neuromarketing in Action

, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.;

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