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Scenarios in Marketing

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you;

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Marketing

marketing concepts to real-world company scenarios.;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Business to Business Marketing

on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the;

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Marketing Mistakes And Successes

This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's;

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Foundations of Marketing

digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate;

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Cambridge English for Marketing student's book + audio-cd's

Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to;

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Small Business Marketing

process and encourages them to apply their knowledge to best suit different companies and scenarios. Key Features: - Introduction to classic;

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Customer-Centric Marketing

to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as;

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Principles of Services Marketing

examples that present topics in familiar, everyday scenarios students can relate to *Longer case studies feature well-known companies and provide;

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Retail and Channel Marketing

based on real-world scenarios to reinforce understanding of complex topics Exploration of key concerns of commercial sector analysis and retail;

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Cases in Sport Marketing

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular;

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Marketing Analytics

analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most;

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Develop Your Marketing Skills

scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages;

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Breakeven Analysis

of CVP concepts in a broad range of management and marketing scenarios. This book examines the proper identification of a "unit" various;

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A Quick Start Guide to Mobile Marketing

the theories and tools described work in actual business scenarios to improve customer satisfaction, form better professional relationships;

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Market Entropy

technology scenarios. It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking;

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Services Marketing Issues in Emerging Economies

to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.;

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Digital Marketing

real-life scenarios. * Comprehensive support material available online for both students and instructors, including links to articles and;

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Sport Business in the Global Marketplace

is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.;

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Sports Marketing

solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice;

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Sports Marketing

solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice;

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An Introduction to Social Media Marketing

best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's;

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An Introduction to Social Media Marketing

best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's;

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Integrated Marketing Communications

viewpoints from leading practitioners and academics relevant case material covering a wide variety of sectors and marketing scenarios robust pedagogy;

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Social Marketing and Advertising in the Age of Social Media

, chapters present original case studies and scenarios from international researchers to illustrate strategies and concepts in practice;

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Ethical Branding and Marketing

provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real;

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