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Marketing Projects

Marketing is about placing a new product or service into the market. Projects are about delivering n;...

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Marketing Projects

Marketing is about placing a new product or service into the market. Projects are about delivering n;...

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Feasibility of Projects - My Financial Guide

This Book is aimed for everyone interested in projects; engineers, marketing and/or financial men. F;...

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Framework for Marketing Management

For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition.;...

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Marketing Research

Outlines the key principles and skills involved at each step of the marketing research process, prov;...

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Mar;...

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Marketing Research: Planning, Process, Practice

Outlines the key principles and skills involved at each step of the marketing research process, prov;...

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A Framework for Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing ma;...

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Framework For Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing ma;...

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Case Studies in Marketing Management

Marketing is a dynamic field and marketing profession has to be innovator to understand the pulse of;...

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New Perspectives

Portfolio Projects for Business Analysis is designed to help students practice and perfect technolog;...

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Marketing Management

Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for course;...

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An Eye Opener for Small Medium Enterprises (Sme's)

My motivation for writing this text was to provide Small Business Enterprises (SMEs) with holistic, ;...

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Sales and Marketing the Six SIGMA Way

Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurem;...

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Green Marketing as a Positive Driver Toward Business Sustainability

As corporations increasingly recognize the benefits of green marketing, the number of projects with ;...

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Project Marketing

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses speci;...

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Market Management and Project Business Development

Market Management and Project Business Development is a guide to the theory of marketing and selling;...

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How to Start a Home-Based Landscaping Business

Ready to launch and grow a home-based landscaping business? This guide covers all the bases, from ge;...

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Europe's Best Advertising

The 21st annual edition of the Epica Book contains more than 900 print ads, television commercials, ;...

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Doing Research Projects in Marketing, Management and Consumer Research

As interpretive research perspectives become increasingly influential in the social sciences, so it ;...

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#Tweetsmart

OK. I've got my Twitter account - now what can I do with it? Sound familiar? #engage provides the a;...

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Handbook For Writing Proposals

A practical guide to developing and writing winning business and marketing proposals, this book cove;...

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Marketing in the Digital Age

A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapi;...

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Building Businesses with Small Producers

This book presents a comparative analysis of seven case studies that challenge some of the current b;...

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IT Project Portfolio Management

This groundbreaking book introduces you to a comprehensive approach to implementing Project Portfoli;...

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Marketing Information

Help your patrons create effective marketing research plans with this sourcebook! Marketing Inf;...

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Marketing Green Buildings

Engineers, architects and contractors seeking to expand their involvement in the green buildings mar;...

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