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Doing Research Projects in Marketing, Management and Consumer Research

first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering;

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Explaining Consumer Choice

is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to;

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Consumer Insight

marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what;

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Marketing Management Concepts and Tools

marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

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Consumer Behavior Analysis

applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer;

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Qualitative Research in Marketing and Management

, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.;

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Qualitative Research in Marketing and Management

, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.;

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Doing Semiotics

communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows;

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Doing Semiotics

communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows;

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Qualitative Consumer and Marketing Research

advanced understanding in qualitative marketing and consumer research.;

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Qualitative Marketing Research

students of marketing research, consumer behaviour and consumer psychology.;

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Qualitative Marketing Research

students of marketing research, consumer behaviour and consumer psychology.;

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Gendering Theory in Marketing and Consumer Research

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer;

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Handbook of Research on Consumerism in Business and Marketing

of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and;

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The Routledge Companion to Critical Marketing

is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and;

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The Routledge Companion to Critical Marketing

is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and;

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Marketing Research in Practice

The title provides sound insight into conducting marketing research. It is based on a simulated research study, applicable to both consumer;

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Visual Marketing

marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and;

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Doing in company research projects

School (FIBS) in Venlo, the Netherlands. He develops and coordinates courses in International Management, Organization, and Business Research;

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Qualitative Marketing Research

in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new;

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Progress in Tourism Marketing

Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management;

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Marketing Research

international consumers and cultural norms that affect marketing initiatives, and several factors for consideration in international marketing research;

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Qualitative Consumer and Marketing Research

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new;

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Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and;

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Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and;

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Strategic Brand Management and Development

, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone;

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Strategic Brand Management and Development

, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone;

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