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Marketing Research

Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent;

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Marketing Research, Twelfth Edition

Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business;

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Strategic International Marketing

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global;

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Managing Service Firms

of marketing as a managerial practice. Skalen focuses in particular on the managerial research tradition and managerial practice referred to as service;

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Managing Service Firms

of marketing as a managerial practice. Skalen focuses in particular on the managerial research tradition and managerial practice referred to as service;

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Marketing Performativity

practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the;

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Marketing Performativity

practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the;

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Marketing Research

marketing has grown around this principle, so the subdiscipline-and industry-of marketing research has flourished. This new four-volume collection;

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Advanced Theory and Practice in Sport Marketing

of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research;

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Advanced Theory and Practice in Sport Marketing

of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research;

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Marketing Research

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected;

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Focused Issue on The Marketing Process in Organizational Competence

This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-awaited outlet for peer-reviewed;

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The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and;

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The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and;

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Marketing Research in Practice

The title provides sound insight into conducting marketing research. It is based on a simulated research study, applicable to both consumer;

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Expanding Disciplinary Space

critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing;

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The Routledge Companion to Marketing Research

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and;

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Fundamentals of Marketing

reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role;

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Marketing Research: Planning, Process, Practice

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical;

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The Roots and Uses of Marketing Knowledge

illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital;

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Developments in Marketing Science

in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia;

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International Marketing Research

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice;

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Cross-Cultural Marketing

-cultural consumer behaviour Cross-cultural management practice Promotional strategies Product development Distribution Marketing research;

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Principles and Practice of Marketing

and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and;

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Qualitative Consumer and Marketing Research

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts;

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