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Marketing Research: Planning, Process, Practice

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Marketing Pocketbook: 3rd Edition: Marketing Pocketbook

Neil Russell-Jones provides tips, tools and techniques for all those involved in the marketing process, including research, strategy;

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Essential Guide To Marketing Planning

Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date;

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Marketing Management

research. Brand audit; marketing strategy; implementation planning; project, process, and vendor management; reporting, measurement, feedback and;

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Marketing Plans for Service Businesses

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , which has been completely overhauled;

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Marketing Planning

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the;

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Marketing Research Process

logical and systematic way commencing with initial exploratory research and ending with media selection, planning and monitoring. In addition to;

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Marketing

the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing;

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The Clinical Research Process in the Pharmaceutical Industry

This book examines the sequence of events and methodology in the industrial clinical research process; a reference for multidisciplinary;

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The Clinical Research Process in the Pharmaceutical Industry

This book examines the sequence of events and methodology in the industrial clinical research process; a reference for multidisciplinary;

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Marketing and Public Relations for Libraries

development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation;

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Marketing Planning

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning;

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Focused Issue on The Marketing Process in Organizational Competence

This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-awaited outlet for peer-reviewed;

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Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive;

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Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive;

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Sports Marketing

clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control;

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Malcolm McDonald on Marketing Planning

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to;

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The Marketing Directors Role in Business Planning and Corporate Governance

together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best;

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Strategic Planning Systems in Hospitality and Tourism

of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It;

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Hands-On Social Marketing

programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social;

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The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the;

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The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the;

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Managing Asian Destinations

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within;

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Managing Asian Destinations

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within;

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Marketing Planning & Strategy

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like;

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