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Marketing Planning

marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running;

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Analysis for Marketing Planning

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing;

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Marketing Strategy

This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning;

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Marketing Management

designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing;

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Marketing Planning

of marketing planning encapsulates elements of marketing management: marketing analyses, development of strategy and the implementation of the;

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Marketing Tourism Destinations

: Regional goal and strategy formulation The strategic marketing planning framework Environment and resource analysis Target marketing and;

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Marketing Planning & Strategy

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like;

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Marketing Planning & Strategy

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like;

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Digital Marketing

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to;

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Digital Marketing

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to;

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Digital Marketing

digital marketing planning and strategy.;

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Marketing Strategy

concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross;

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Basic Marketing Management

This popular, brief book focuses on all aspects of planning, coordinating, and executing marketing strategy, including all the main terms;

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Marketing Pocketbook: 3rd Edition: Marketing Pocketbook

Neil Russell-Jones provides tips, tools and techniques for all those involved in the marketing process, including research, strategy;

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Making Marketing Happen

planning are foiled by the market, the company culture or both. * How effective strategists don't plan, but use organizationally tailored strategy;

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Marketing Planning

Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, step by step guide to creating;

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Basic Marketing

planning approach, integrating concepts tightly with the marketing strategy planning model.;

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BASIC MARKETING

planning approach, integrating concepts tightly with the marketing strategy planning model.;

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Basic Marketing

planning approach, integrating concepts tightly with the marketing strategy planning model.;

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Basic Marketing

planning approach, integrating concepts tightly with the marketing strategy planning model.;

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Marketing Strategy

planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing;

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Marketing Strategy

marketing strategy. It includes a comprehensive planning framework and myriad examples for effectively developing and executing marketing plans. The;

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;

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Export planning, met MyLab NL toegangscode

, organization and fi nance; * assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes;

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The Digital Marketing Planner

A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives;

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