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Applying Qualitative Methods to Marketing Management Research

marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation;

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Applying Qualitative Methods to Marketing Management Research

marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation;

Vergelijkbare producten zoals Applying Qualitative Methods to Marketing Management Research

Qualitative Methods in Business Research

, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management;

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Qualitative Methods in Business Research

, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management;

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Qualitative Marketing Research

through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the;

Vergelijkbare producten zoals Qualitative Marketing Research

Qualitative Marketing Research

through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the;

Vergelijkbare producten zoals Qualitative Marketing Research

Marketing Management

research. Brand audit; marketing strategy; implementation planning; project, process, and vendor management; reporting, measurement, feedback and;

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Marketing Management

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the;

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Marketing Research

Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a;

Vergelijkbare producten zoals Marketing Research

Qualitative Marketing Research

in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new;

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Qualitative Consumer and Marketing Research

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an;

Vergelijkbare producten zoals Qualitative Consumer and Marketing Research

Qualitative Market Research

varieties of qualitative research methods. Section two looks at the management of qualitative research and discusses project management, planning;

Vergelijkbare producten zoals Qualitative Market Research

Qualitative Marketing Research

processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual;

Vergelijkbare producten zoals Qualitative Marketing Research

Qualitative Marketing Research

processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual;

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Qualitative Research in Marketing and Management

, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.;

Vergelijkbare producten zoals Qualitative Research in Marketing and Management

Qualitative Research in Marketing and Management

, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.;

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Organising Knowledge

case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical;

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Marketing Research

relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied;

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Qualitative Marketing Research

Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed;

Vergelijkbare producten zoals Qualitative Marketing Research

Qualitative Marketing Research

Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed;

Vergelijkbare producten zoals Qualitative Marketing Research

Qualitative Consumer and Marketing Research

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new;

Vergelijkbare producten zoals Qualitative Consumer and Marketing Research

Marketing Research

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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The SAGE Handbook of Qualitative Business and Management Research Methods: History and Traditions

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of-the art overview of qualitative research;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

Vergelijkbare producten zoals Qualitative Research Methods in Public Relations and Marketing Communications