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Marketing Ethics & Society

Taking a holistic and international perspective, this book critically examines the ethical challenge;...

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Ethics in Marketing

or marketing and society or it can be used as a supplement for other marketing classes.;

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Ethics in Marketing

ethics or marketing and society or it can be used as a supplement for other marketing classes.;

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Truth in Marketing

in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to;

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Truth in Marketing

in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to;

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Ethics in Marketing

perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a;

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mark;...

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mar;...

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Marketing Ethics

This research was conducted to examine the relationship between the marketers' values and marketing ;...

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Marketing Ethics

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories;...

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Business Ethics

ethics best serves the common good of society. Looking across the whole spectrum of business-including finance, governance, leadership;

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Business Ethics

ethics best serves the common good of society. Looking across the whole spectrum of business-including finance, governance, leadership;

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Ethics and Professional Practice in Marketing

role of marketing in society, the professionalization of marketing practice and the impact of the societal context on marketing. Real life;

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Principles Marketing P

This textbook provides a comprehensive overview of the marketing process and marketing strategies. T;...

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on al;...

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New Perspectives on Critical Marketing and Consumer Society

Marketing and Consumer Society is a groundbreaking textbook allowing readers to understand, critique and engage with this disrupted context. Editors;

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The Ethics Of Information Technology And Business

technology on society. For each of the areas explored, the author uncovers previously ignored ethical issues, underlines the need for more public;

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The Ethics of Information Technology and Business

technology on society. For each of the areas explored, the author uncovers previously ignored ethical issues, underlines the need for more public;

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Ethics in Marketing

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Business Ethics

This interesting, comprehensive book about business ethics argues that ethics is the 'glue' that mak;...

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SAGE Brief Guide to Marketing Ethics

The short, easy-to-use format makes this an essential companion for marketing courses or as a refere;...

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Business Ethics

This interesting, comprehensive book about business ethics argues that ethics is the 'glue' that mak;...

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Ethical and Social Marketing in Asia

important aspects related to ethics, society and fairness Includes an interesting mix of theory, research findings and practices;

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Handbook on Ethics and Marketing

From its inception and professional organization in the late 1970s, the macromarketing field has mai;...

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