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The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who;
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A concise, quick-reference guide to key concepts in business ethics;
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This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;
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Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion;...
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Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective;
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The SAGE Guide to Social Work Careers presents first-hand stories from practitioners to help inform, inspire, and guide students to become;
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as a moral activity. * A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality;
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as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality;
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This research was conducted to examine the relationship between the marketers' values and marketing ethics moderated by their religious;
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to be made. Features & Benefits: 30 brief, signed chapters are organized in 10 thematic parts in one volume available in a;
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THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step;
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With contributions from across the globe, this is the first book of its kind to focus specifically on the ethics of education research;
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With contributions from across the globe, this is the first book of its kind to focus specifically on the ethics of education research;
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The SAGE Guide to Careers for Counseling and Clinical Practice offers valuable insights into a range of career options in clinical work;
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context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book;
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Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to;
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Health Professional's Guide to Strategic Marketing and ISBN: 9780471328469 Brief Therapy Client Handouts.;
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including business, consumerism, marketing, and environmentalism. In contrast to the existing reference works on the topic of food that tend to fall;
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A key collection of debates in health care ethics are discussed and analysed by leading academics in;...
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impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master;
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This popular guide is now updated to cover the latest version, Sage 50 Accounts 2011.Sage 50 Accounts in easy steps clarifies;
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The Blackwell Guide to Business Ethics, written by an international assembly of experts, acquaints the reader with ethical issues in the;
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sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level;
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