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Ethics in Marketing

, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety;

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Ethics in Marketing

, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety;

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Ethics In Social Marketing

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to;

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Ethics and Professional Practice in Marketing

in mind, this exciting new text considers marketing as a social activity-one that is as cultural, social and ethical as it is economic. Through;

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The Role of Ethics in Advertising and the Effects of Social Media

Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University;

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Ethics Issues & Reflections

This book includes within its scope theoretical and applied issues including ethical theory, as well as moral, social, political, and legal;

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mark;...

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mar;...

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Ethical and Social Marketing in Asia

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike;

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Marketing Ethics

This research was conducted to examine the relationship between the marketers' values and marketing ;...

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Broadening Cultural Horizons in Social Marketing

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest;

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Ethics in Marketing

. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that;

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Strategic Social Media Marketing To Soci

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories;

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Marketing Ethics

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories;...

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Social Marketing in Action

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking;

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Strategic Social Media

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories;

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Principles of Marketing

marketing ethicssocial responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing;

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Principles of Marketing

marketing ethicssocial responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing;

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Sustainable Marketing

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for;

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Marketing Theory

, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global;

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Contemporary Issues in Digital Marketing

surrounding ethics and privacy * Current and future issues surrounding Social Media * Key considerations for the future of Digital Marketing;

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Business in Ethical Focus

into five units: Corporate Social Responsibility; Rights and Obligations of Employees and Employers; Justice and Fair Practice; Distributive;

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Handbook on Ethics and Marketing

, morality in marketing and corporate social responsibility are covered with breadth and depth to paint a current and comprehensive picture of the;

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Teaching International Business

Instill social responsibility in your students! Ethical behavior in international business is our strongest hope, especially at a time when;

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Teaching International Business

Instill social responsibility in your students! Ethical behavior in international business is our strongest hope, especially at a time when;

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Foundations of Marketing

marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media;

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Contemporary Issues in Marketing and Consumer Behaviour

wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested;

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