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Broadening Cultural Horizons in Social Marketing

social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather;

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Broadening Horizons: International Exchanges in Social Work

While the remit of social work professionals is, in general, locality-based, social work has a long tradition of concern about;

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Continuing to Broaden the Marketing Concept

society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments;

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Belonging & Isolation In The Hellenistic

The Hellenistic period was a time of unprecedented cultural exchange. In the wake of Alexander's conquests, Greeks and Macedonians began to;

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Qualitative Marketing Research

study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and;

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Qualitative Marketing Research

study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and;

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Cross-Cultural Social Media Marketing

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing;

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Management of Cultural Products

An integrated approach to investigate, create and propose a model for the value creation of cultural products is essential in maintaining;

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Marketing for Cultural Organizations

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural;

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International Marketing

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance;

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Healing Across Boundaries

sciences, sociology and social anthropology, as well as cultural studies.;

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Marketing Strategy for the Creative and Cultural Industries

of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural;

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Marketing For Cultural Organizations 3E

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural;

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Current Issues and Challenges in Socio-Cultural Development

Socio-cultural development has emerged as a distinct field of study in the past decade. Researches are being conducted across the globe to;

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The Promotion of Education

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures;

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Social Marketing

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social;

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Consumption, Psychology and Practice Theories

from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their;

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Consumption, Psychology and Practice Theories

from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their;

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New Horizons in Design Science: Broadening the Research Agenda

This book constitutes the thoroughly refereed proceedings of the 10th International Conference on De;...

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Principles and Practice of Social Marketing

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you;

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Principles And Practice Of Social Marketing

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you;

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Ethics and Professional Practice in Marketing

in mind, this exciting new text considers marketing as a social activity-one that is as cultural, social and ethical as it is economic. Through;

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Marketing Research

social and cultural issues faced by researchers in today's global, online world, * integrate new developments in social media research with;

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Contemporary Issues in Green and Ethical Marketing

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an;

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Contemporary Issues in Green and Ethical Marketing

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an;

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