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Marketing for Cultural Organizations

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural;

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Marketing For Cultural Organizations 3E

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural;

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Marketing Communications for Local Nonprofit Organizations

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more;

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How To Write a Marketing Plan for Health Care Organizations

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive;

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Debates in Marketing Orientation

reveal sources of managerial and cultural tension that can occur while trying to implement customer-oriented business processes at a marketing;

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Marketing for Cultural Organisations

. With dozens of examples from the UK, US and elsewhere, this book will be essential reading for those who work in cultural organisations as they;

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and;

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Nonprofit Marketing

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives;

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Marketing for Nonprofit Organizations

can lead to a successful organization for years to come. The second edition of Marketing for Nonprofit Organizations provides various;

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Successful Marketing Strategies For Nonprofit Organizations

In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned;

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Cross-Cultural Marketing

methods Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing;

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Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language;

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Cultural Heritage Marketing

approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage;

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Understanding Marketing

selection of the products included aeo The cases are of ideal length for a two--hour seminar or lecture discussion aeo Small and not--for--profit;

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Marketing and Healthcare Organizations

The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially;

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Case Studies on Social Marketing: A Global Perspective

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the;

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Strategic Marketing For Health Care Organizations

This much needed text offers an authoritative introduction to strategic marketing and presents a wealth of ideas for gaining the;

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Marketing the Sports Organisation

methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship;

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Marketing the Sports Organisation

methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship;

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International Marketing

International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success;

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The Guide to Recession Marketing

This is a guide to Recession marketing for small and large organizations. It will help: - Craft a strategy to help the business thrive in a;

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Agile Marketing

and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to;

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Cross-Cultural Marketing

from a variety of cultures across all continents. Cross-Cultural Marketing is a valuable resource for students following an undergraduate or;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book;

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Marketing Applications

context of organizations, business management practice and the changing business environment. It is equally useful for the undergraduate and;

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Marketing and Logistics Led Organizations

-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also;

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Strategic Pharmaceutical Marketing

The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both;

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