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Strategic Marketing For Health Care Organizations

This much needed text offers an authoritative introduction to strategic marketing and presents a wealth of ideas for gaining the;

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How To Write a Marketing Plan for Health Care Organizations

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive;

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Strategic Marketing For Health Care Organizations - Building A Customer-Driven Health System 2e

need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic;

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The Strategic Management of Health Care Organizations

provides essential guidance for leading health care organizations through strategic management. This structured approach to strategic management;

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Marketing Health Care Into the Twenty-First Century

examining changes being made to Medicare and Medicaid programs and their strategic and tactical implications for health care industry;

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Marketing Health Care Into the Twenty-First Century

examining changes being made to Medicare and Medicaid programs and their strategic and tactical implications for health care industry;

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Strategic Human Resource Management in Health Care

Strategic management of HR in health care is important in delivering high-quality patient care. Given that salary and wages constitute;

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Marketing and Healthcare Organizations

The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially;

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Essentials Of Health Care Marketing

health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic;

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Foundations Of Health Care Management

book serves an important dual purpose for faculty and students by providing both insights into the health care field as well as foundational;

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Human Resources Management for Health Care Organizations: A Strategic Approach

handbook for practitioners as well as a textbook for use health care management programs. Written by the authors of Handbook for the New Health;

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Strategic Management of Health Care Organizations

This classic text for health care students as well as health care managers and leaders is now available in its fourth edition, providing;

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Strategic Management of Health Care Organizations

will be able to develop comprehensive, well-documented, and innovative strategies for health care organizations. The focused format of this;

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Community-Based Health Organizations

of community--based health care organizations and offers guidance for developing the structure and capacity of CBHOs to effectively meet the health;

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The Strategic Health Care Manager

In The Strategic Health Care Manager , George H. Stevens reveals how rising competition, widespread cost control measures, and other;

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Value By Design

the Institute for Healthcare Improvement and health care organizations nationally and internationally, is the foundation of high-performing;

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Raising Standards in American Health Care

approach to the very foundation of setting new standards for health care excellence. -William G. Gonzalez, chief health system officer, Spectrum;

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Cultivating a Digital Culture for Effective Patient Engagement

Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to;

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Cultivating a Digital Culture for Effective Patient Engagement

Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to;

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Health Care Operations & Supply Chain Mg

implementation of programs, techniques, and tools for reducing costs and improving quality in health care organizations. It incorporates the features and;

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Fundamentals of Strategic Planning for Healthcare Organizations

of Strategic Planning for Healthcare Organizations points the way to implementing a reliable structural framework for effective strategic health care;

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Futurescan 2020-2025

prepare for the future. An essential tool for strategic planning, Futurescan 2020-2025 includes articles from industry thought leaders on eight;

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Strategic Thinking and Entrepreneurial Action in the Health Care Industry

Increasingly, there is a need for managers operating in the complex and dynamic health care environment to better understand the;

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The Health Care Value Chain

underwritten by the industry/university consortium - the Center for Health Management Research - this important book offers an in-depth examination;

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Managing and Marketing Health Services

. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant;

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Integrated Marketing Communication

and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement;

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Guide to Effective Staff Development in Health Care Organizations

provide cost-efficient staff orientation, training, and continuing education. This book acts as a field guide for health care executives, who must;

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