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Marketing for Cultural Organisations

. With dozens of examples from the UK, US and elsewhere, this book will be essential reading for those who work in cultural organisations as they;

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Management of Organisations and Marketing

Management of Organisations and Marketing - Maastricht University Custom Edition;...

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Marketing For Leisure And Tourism

Marketing for Leisure and Tourism This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies;

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Services Marketing

create value for identified target markets. An analytical learning approach, based on applying established and evolving services marketing;

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Managing the Arts and Culture

Managing cultural organisations requires insight into a range of areas including marketing, fundraising, programming, finances, and;

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Strategic Marketing For Non-Profit Organisations

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the;

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Charity Marketing

In recent years, most not-for profit organisations have developed sophisticated and professional marketing capability for campaigning and;

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Destination Marketing Organisations

rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints;

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Strategic Brand Management and Development

equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory;

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Strategic Brand Management and Development

equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory;

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Contemporary Issues in Marketing

demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that;

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Destination Marketing

resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and;

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Destination Marketing

resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and;

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Services Marketing

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models;

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Transforming Relationship Marketing

understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for;

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An evaluation of Relationship Marketing

The not-for-profit world is huge and continues to grow. The Charity Commission in Britain registers up to 50 new organisations each month;

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Business Marketing Face to Face

Business Marketing is an academic textbook written from a marketing management perspective. It is ab;...

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Cross-Cultural Marketing

methods Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing;

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Build Your Digital Marketing Strategy

need online. This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that;

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Cultural Heritage Marketing

approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage;

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Business to Business Marketing

Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students;

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Marketing for the Non-Profit Sector

After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can;

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Public Sector Marketing

at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for;

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Managerial Economics of Non-profit Organisations (5th revised edition)

of the demand for them and its implications for their functioning.The final chapters look at the economic idiosyncrasies of non-profit;

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International Marketing

International Marketing provides a comprehensive and relevant introduction to international marketin;...

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Cross-Cultural Management in Work Organisations

Management in Work Organisations provides an evaluation of existing frameworks for understanding cross-cultural differences, examines the inter;

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Analysing Organisations

This is a fully revised and updated edition of Sandra Dawson's successful introductory textbook. The text is designed for students;

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