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An evaluation of Relationship Marketing

. This study aims to investigate the extent to which charity organisations utilise Relationship Marketing (RM) to enhance, develop and maintain;

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Strategic Marketing Management

evaluation; 5) How can we ensure arrival? - strategic implementation and control. This new, revised and updated third edition includes completely new;

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Strategic Marketing Management

? - Strategic direction and strategy formulation How might we get there? - Strategic choice Which way is best? - Strategic evaluation How can we;

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Events As a Strategic Marketing Tool

, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a;

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The Future of Relationship Marketing

customers bad an analysis of underlying worldviews in relationship marketing the positivist approach in organizational theory and;

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The Future of Relationship Marketing

customers bad an analysis of underlying worldviews in relationship marketing the positivist approach in organizational theory and;

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Transforming Relationship Marketing

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines;

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Exploring Direct and Relationship Marketing

Exploring Direct & Customer Relationship Marketing, Second Edition offers an invaluable insight into the world of direct and relationship;

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Relationship Marketing

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction;

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Relationship Marketing in the Digital Age

understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to;

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Relationship Marketing in the Digital Age

understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to;

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Relationship Marketing Management

Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right;

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Essentials of Marketing Research

Presenting an overview of the major steps in the marketing research process, this text looks at the applications of marketing research;

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Relationship Marketing

!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an;

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Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines;

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Strategic Marketing Management

direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival;

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved;

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved;

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved;

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Customer Relationship Marketing

As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an;

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In Search Of A New Logic For Marketing

on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and;

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Relationship Marketing

The role of relationship marketing in business has become as significant as maintaining good relationships with various sections of society;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Total Relationship Marketing

Relationship Marketing is an essential resource for all serious marketing practitioners as well as undergraduate and postgraduate students.;

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Total Relationship Marketing

Relationship Marketing is an essential resource for all serious marketing practitioners as well as undergraduate and postgraduate students.;

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Relationship Marketing

of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive;

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