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Total Relationship Marketing

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas;

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Total Relationship Marketing

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas;

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Relationship Marketing Re-Imagined

process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms;

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Service Management And Marketing

management. The most important change in this new edition is a greater emphasis on the relationship approach to services marketing. The contents;

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Transforming Relationship Marketing

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines;

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The Total Guide to Linkedin Marketing

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Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines;

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Marketing Planning in a Total Quality Environment

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed;

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Relationship Marketing

of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive;

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Total Loyalty Marketing

wird deutlich, wie. Total Loyalty Marketing ist eine Managementstrategie, die zeigt, wie Sie Ihre Gewinne langfristig steigern, indem Sie;

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Relationship Marketing

This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Relationship Marketing

Relationship Marketing is een boek van Martina Gregutsch;

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The Future of Relationship Marketing

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a;

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The Future of Relationship Marketing

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a;

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Total Integrated Marketing

by creating Total Integrated Marketing, ensuring that everyone in the organization has one paramount goal to get and keep customers can;

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Total Integrated Marketing

by creating Total Integrated Marketing, ensuring that everyone in the organization has one paramount goal to get and keep customers can;

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TQMC (Total Quality Management) und Marketing

2.5Zukunftsperspektiven des Marketing 2.5.1Herausforderungen an das Marketing der Zukunft 2.5.2Bedingungen an das Marketing der Zukunft 2.5.3Das totale Marketing;

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Relationship Marketing in Professional Services

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study;

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Relationship Marketing and Customer Relationship Management

. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for;

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Relationship Marketing in the Digital Age

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead;

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Relationship Marketing in the Digital Age

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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Principles of Marketing for a Digital Age

a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning;

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