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Business to Business Marketing Management

* Unlike the competing texts, this takes a truly global perspective, full of real-life case studies from a broad range of regions and;

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Case Studies on Social Marketing: A Global Perspective

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the;

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Business-to-Business Marketing

Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating;

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Global Marketing

, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition;

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Luxury and Fashion Marketing

, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets;

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Luxury and Fashion Marketing

, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets;

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International Marketing

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global;

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Ethics in Marketing

unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics;

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Ethics in Marketing

. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing;

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Tourism Marketing

these courses. International approach - taking a global view in terms of content, case studies and examples. Online Resources;

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Tourism Marketing

these courses. International approach - taking a global view in terms of content, case studies and examples. Online Resources;

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Social Marketing in Action

Evaluative Research * Theories applied in social marketing * A historical perspective on social marketing Part II features 24 social marketing case;

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Global Marketing

the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and;

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Social Media for Fashion Marketing

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing;

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The Global Sport Economy

sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the;

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Case Studies in the Beer Sector

of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how;

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Business-to-Business Marketing

Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective;

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How to Market Books

Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work;

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How to Market Books

Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work;

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Marketing Planning

and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a;

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Broadening Cultural Horizons in Social Marketing

ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant;

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Ethics in Marketing

. A decision-making model is also presented, for use in the case analyses. This unique case-book provides students with a global;

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Social Media Marketing

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including;

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Social Media Marketing

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including;

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Principles of Marketing

demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive;

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Urban Political Geographies: A Global Perspective

A unique textbook on urban geography, taking a global perspective with a through theoretical grounding and an extensive and diverse range;

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Contemporary Sport Marketing

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a;

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