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Continuing to Broaden the Marketing Concept

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place;

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Continuing Bonds in Bereavement

interactions with the dead and showing how new cultural developments like social media change the ways we relate to those who have died. Together, the;

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Continuing Bonds in Bereavement

interactions with the dead and showing how new cultural developments like social media change the ways we relate to those who have died. Together, the;

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Handbook of Marketing for Continuing Education

This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively;

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Marketing Knowledge Management

in detail, exploring marketing knowledge emersion, marketing knowledge generation and marketing knowledge sharing and use. The tools required to;

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Value in Marketing

The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to;

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Problems in Marketing

concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions;

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Problems in Marketing

concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions;

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Airline Marketing and Management

With the airline industry continuing to undergo profound change throughout the world, and with full-scale deregulation now in place, the;

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Debates in Marketing Orientation

orientation and the marketing concept, Debates in Marketing Orientation considers the role of the individual in the marketing process. The debates;

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Internet Marketing for Seniors from Concept to Delivery

The no-fluff tips and advice for seniors on how to use Internet Marketing to sell their own branded products;

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Marketing University Outreach Programs

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing;

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Marketing University Outreach Programs

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing;

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Essentials of Marketing

This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour;

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Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows;

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Marketing and Marketing Assessment (Rle Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows;

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International Marketing

International Marketing, 8e is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing;

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Digital Marketing Applications

is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new;

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The Influence of Values on Consumer Behaviour

in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited;

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The Influence of Values on Consumer Behaviour

in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited;

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Entrepreneurial Marketing and International New Ventures

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The;

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Competitive Marketing (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows;

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The Sustainable Marketing Concept in European SMEs

economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their;

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Taking Technology to the Market

accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology;

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Wired Marketing

consumer and business--to--business markets. The second part of the book broadens the marketing concept by exploring the move towards new;

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Internet Marketing

of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful;

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Hands-On Social Marketing

programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social;

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