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Strategic Marketing Problems

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach;...

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Problems in Marketing

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and chal;...

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Problems in Marketing

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and chal;...

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Research in International Marketing (Rle International Business)

This book considers problems which can be serious obstacles in international marketing but which are;...

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Intro to Marketing Experimentation

From Simon & Schuster, An Introduction to Marketing Experimentation is Venkatesa's work on methods, ;...

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Research in International Marketing (Rle International Business)

This book considers problems which can be serious obstacles in international marketing but which are;...

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second e;...

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second e;...

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International Marketing

International Marketing provides a comprehensive and relevant introduction to international marketin;...

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Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing;...

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Social Marketing

Social Marketing: marketing in the service of societal problems. Does this approach represent danger;...

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Social Marketing

Social Marketing: marketing in the service of societal problems. Does this approach represent danger;...

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mark;...

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mar;...

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Excel 2019 for Marketing Statistics

This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It;...

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Applied Marketing Research

A thorough and practical presentation of the different kinds of problems encountered in the applicat;...

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Macro-Social Marketing Insights

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, e;...

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Marketing Management

Now in its second edition, this engaging book provides readers with a set of tools that will enable ;...

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The Marketing Casebook

Designed to accompany business school and college marketing courses or for self-tuition in the key c;...

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Marketing Research

The 7th edition of this well-established marketing research text is thoroughly revised and updated, ;...

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Marketing Management

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice;...

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Marketing Research

The 7th edition of this well-established marketing research text is thoroughly revised and updated a;...

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Marketing of Processed Fruit and Vegetable

This book depicts the marketing scenario of the food processing industries. The whole work is divide;...

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Highly Effective Marketing Analytics

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing perf;...

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Strategic Marketing For Health Care Organizations - Building A Customer-Driven Health System 2e

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health car;...

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Marketing Strategies & Management

Marketing, as an art, is as old as human civilization. Marketing is the process of communicating the;...

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Bayesian Statistics and Marketing

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in par;...

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